Discover the As I Am collection, expertly crafted for curly, coily, and textured hair. Whether you need gentle cleansing or long-lasting definition, these 454g formulas provide the hydration and care your hair deserves.
As I Am Coconut CoWash (Classic)
A cleansing crème conditioner designed to remove build-up while preserving natural moisture. Infused with coconut oil, tangerine, and castor oil, this non-foaming formula hydrates and strengthens curls for a soft, manageable finish.
As I Am Restore & Repair Jamaican Black Castor Oil CoWash
Formulated to strengthen and nourish, this gentle cleanser is ideal for hair types 3 and 4. Enriched with Vitamin E and ceramides, it helps repair damaged strands, reduce shedding, and promote a healthy scalp environment.
As I Am Curling Jelly (Classic)
Achieve beautiful, bouncy definition with this alcohol-free curling jelly. Infused with aloe vera, pectin, and sugar beet root, it provides a frizz-free hold without the crunch or flaking, leaving your curls smooth and touchable.
Hydration & Definition: Solutions for clean, moisturized, and defined hair.
Scalp Health: Ingredients like saw palmetto and castor oil support a healthy growth environment.
Versatile Care: Perfect for wash-n-go styles, twist-outs, and regular cleansing routines.
Quality Ingredients: Formulas include nourishing botanicals and essential vitamins.
